Hooked on Hokkaido

Skiing in Japan is so much more than just world-class powder. It is a completely unfamiliar world, a country of idiosyncrasies with for example vending machines selling beer accessible to anyone and located in every imaginable location. It is a society that values personal responsibility and hard work, as well as modesty and a sense of solidarity. This paradoxical and fascinating culture combined with amazing food, Japanese hospitality and the best chances of powder, even during an El Niño winter, are reasons for us two ski journalists and powder addicts to come back every winter.